Liz Truss, Steve Bannon and Tucker Carlson? Exploring the Former PM's Attempt for Make America Great Again

The former UK leader, began the inaugural episode of her YouTube show with a promise to reveal "those with ill intent" attempting to bring down Western democracies. Truss elaborated she would uncover how an "global web of progressives function to undermine popular rule and the public's choice."

"Our focus will be on the Trump revolution and see how this can be achieved in Britain," she said. "We'll be talking to the key figures of the Make America Great Again campaign."

Prior to the series premiere, there was one particularly enthusiastic supporter. "This is the beginning of a type of revolution," remarked veteran reporter John Solomon. His Just the News platform will host the former prime minister's new audio shows.

Forging Alliances in the Maga Media Ecosystem

British fellow travellers, such as a counselor supportive of Reform, have also helped her set up the Truss's program. Its staging is professional, if basic. Truss has amassed ten thousand followers in her initial seven days and her debut garnered 67,000 views in that timeframe.

This marks a small opening, but in aligning with John Solomon, the former PM is being pushed into a established right-wing media network producing and amplifying Maga talking points. Key fixations include accusations of information control by the traditional news outlets and a desire to eradicate a conspiratorial 'deep state' – a force that the ex-PM holds responsible for the rapid conclusion of her disastrous time in office.

"Solomon's outlet is not famous outside of the Maga-verse, but it does have credibility there, mostly due to John Solomon, who gives commentary on pro-Trump shows like Bannon's 'War Room' podcast and has even interviewed the former president," noted Professor Alex Hinton, who has analyzed the Make America Great Again phenomenon.

A Divisive Associate

Truss's attempt to import Maga media to the United Kingdom has aligned her more closely to divisive personalities such as Solomon.

He founded his media outlet after scrutiny after he was accused of promoting misleading narratives about the President's actions in the Eastern European nation, as well as disputed reports about one-time diplomat to the region.

These allegations were amplified throughout the pro-Trump media, with he appearing as a regular guest on the widely-watched Fox News program. Trump himself boosted Solomon's reporting.

The journalist published the allegations regarding Ukraine in a number of opinion pieces for the outlet The Hill, where he was re-labelled as a columnist following internal criticism about his work. His narratives were pivotal in Trump's pressure for the officials in Kyiv to investigate the Bidens in that year. Those demands culminated in impeachment charges against Trump. The US Senate later voted to acquit the then-president.

Not long after he exited the Hill in October 2019, the publication announced it was carrying out a review of his columns concerning the Ukraine issue. It found Solomon had used questionable informants and said he "failed to identify important details about main Ukrainian informants, specifically the reality that they had been formally accused or were being probed."

Joining the Network

Solomon's own TV and radio guest spots are a example of the political media environment Liz Truss is joining. He discussed his backing of her new show on a program he presents on Real America's Voice, a political media platform that is the base for the pro-Trump commentator ex-Trump strategist Bannon and on which former Fox host Tucker Carlson also is seen. Truss has already spoken with the political operative on an early episode.

By partnering with the journalist and his outlet, the former leader has become a niche participant in a extensive web of conservative media outlets that frequently share and promote one another's material.

His personal programs have repeatedly hosted personalities such as influencer Mike Benz, a conservative commentator whose arguments against USAID was cited by the tech billionaire as grounds for closing the foreign aid agency.

An International Strategy

While Truss's stilted style and political travails have invited ridicule in Britain, certain American analysts are taking seriously her efforts to reinvent herself as a British branch of the pro-Trump media ecosystem.

"You have to take people like Truss with seriousness, although you may not want to interpret them word-for-word," stated a Democratic strategist, who was employed in the Biden administration.

"Observers witnessed how in the recent campaign the former president used that media network to get his message out. Undoubtedly that sphere exports and influences conversation abroad. It appears fairly obvious to me that the environment in the United Kingdom are similar to what enabled this alternative media ecosystem to prosper here."

a political theory expert, said the online conservative ecosystem was already exerting influence in the UK.

"Digital media knows no borders," he stated. "There is a certain environment within which content circulates – at times appearing in harsh versions and occasionally in softer tones – but which is connected."

Professor Hinton said the growth of the online right in the UK recently meant the "potential to have a growing impact is substantial."

A Transatlantic Ambition

"The former PM and the Reform UK leader not long ago appeared at the CPAC, where I watched as they echoed Maga talking points before the {king of Maga|

Ray Bailey
Ray Bailey

A passionate gaming journalist and esports analyst with over a decade of experience covering the industry.