The platform is rolling out a updated setting that allows them to cut down on the quantity of artificial intelligence-produced media appearing in their streams. This step comes as the service disclosed that it presently contains over 1 bn AI videos.
Pilot Phase and Launch
This change is undergoing trials over the coming weeks before a global release. This shift aligns with a increase in content created by AI, spurred by emerging content generation software.
The Broader AI Trend
It has been noted that approximately 10% of the quickest rising channels on a competing service exclusively feature content made by AI. A large amount of this material is considered “AI slop”, a term for poor-quality, mass-produced content that is typically illogical or bizarre.
Our research shows that numerous viewers like content produced via AI tools, from digital art to educational videos, and we want to give people the power to increase or decrease of that, according to their own likes,” commented a company executive.
AI on the Platform
The service shared that there are now 1.3bn videos on its service labeled as artificially created. Overall, more than 100 m videos are uploaded to the service each day, making AI-generated material a relatively small portion of its total content library.
How to Adjust Settings
Viewers will be capable of decrease or raise the amount of artificial media they watch by using the topic control option in the app and selecting “AI-generated content”. Additional categories that are already be modified under the setting encompass current affairs, clothing, cosmetics, and dance.
Content Labeling and Policies
TikTok’s rules oblige content makers to label convincing AI-generated content, and it bans dangerous AI impersonations of celebrities or critical incidents. Any authentic-looking AI-generated clip that is unmarked can be deleted under its community policies.
Furthermore, the platform will henceforth attach an AI-generated tag to content created with its proprietary AI systems, or identified by an industry-wide initiative for spotting artificial media. This step is aimed to help prevent users from seeking to evade the labeling process.
AI Literacy Programs
The platform is furthermore establishing a $2 million AI literacy fund for professionals and organizations to produce educational content about using AI responsibly. This program will assist non-profit groups focused on teaching programming and robotics.
Moderation Strategy
TikTok has justified its safety measures, amid debate over intentions to make redundant hundreds of review team members in the United Kingdom. The company is expected to cut hundreds of positions in its user protection team in London, with worker representatives and internet security professionals expressing worry that staff are being displaced by automated systems.
A senior executive explained that human moderation would continue to be important, but automated tools can safeguard staff by removing the most harmful content ahead of it gets reviewed by people. The platform reported a notable drop in explicit and harmful content seen by human moderators over the previous year due to reliance on its automated systems.
We believe it is crucial to balance humans and technology to ensure user safety,” the official commented. “We’ll have people as integral to the approach, but we also think it’s extremely critical to reduce exposure to dangerous material as quickly as possible, which is the area in which a lot of the machine support is really helping us work at speed.”
